Here we present to you two case studies that might give you an idea of how to approach a PR campaign.
BOWERS & WILKINS
The Situation: Millennium PR was given the mandate to introduce the Bowers & Wilkins Brand/Story to the Indian Press. Bowers & Wilkins is a premium brand in the speakers/headphone/loudspeaker segment globally.
The primary challenge was that the brand was not so known in the Indian media fraternity since the company doesn’t have any spokesperson based in India. There was no India media-specific plan for the last 5 years from Bowers & Wilkins. Other competitors like Bose, Harman are well-known in the media fraternity with regular product launches and company-specific updates. CLICK HERE TO READ THE FULL CASE STUDY
ROCKET SOFTWARE
The Situation: Millennium PR was given the mandate to introduce Rocket Software’s R&D Center launch in India, with a key management team visit to Bangalore. Rocket Software was also planning to announce key India appointments and 200+ hiring for India operation.
The primary challenge was that the Rocket was not known in the Indian media fraternity since the company didn’t have any spokesperson based in India. There was no India media-specific plan for the last 5 years from Rocket Software. Other competitors in the software industry are well-known in the media fraternity with regular announcements, press roundtables, product launches, and company-specific updates. CLICK HERE TO READ THE FULL CASE STUDY