Startup PR: Why PR campaigns are important
Startup PR is a very debatable topic for startup community. Many bootstrapped and early-age start-ups struggle in publicizing about their services or products to the right audience. They may have many constraints in early stages of their journey. Budgetary constraints, Lack of experience, and small team size are some of the points which can be added in the list. However, public relation campaigns can play instrumental role in the growth of startups.
There are many public relations firms which provide public relations consultancies to startup companies at a regional level and globally as well. Public relations become affordable option for startups since they can spend some amount of their budget in cost-effective public relations campaigns. As compared to other forms of marketing, public relations can be considered much cheaper and also gives much better return on investment.